Page Crafters

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"Thanks so much for your quick turnaround... The site looks unbelievable. You've made us look good!!!"

Page Crafters is a full-service website development company located in southeastern Massachusetts that provides website design, development, hosting and maintenance services for the business community, and has over 50 years combined experience working with the Internet and in the computer field.
We offer the soup-to-nuts of website services that include:

custom web site design and development from the ground up with original custom graphics, layout and programming
redesign of existing business websites
secure online storefronts with an easy-to-use one page checkout process
custom programming to automate your in-house tasks and save you time and money
digital panoramic photography to create virtual tours of interior and exterior spaces for real estate owners, property managers and construction/builders
hosting on our secure server; domain name search, registration, transfers and account maintenance
on-going maintenance to reflect the changes in your growing business
Search Engine Optimization

Our mission is to provide exceptional customer service,
quick turn around and build long-term relationships with our clients.
Page Crafters' clients range from large corporations to entrepreneurs and small mom and pops. Although we work extensively with companies in Massachusetts towns such as Marshfield, Scituate, Duxbury, Hanover, Hingham, Plymouth and Quincy, we have also designed sites for customers all over the United States.
We simplify the process for you and take care of the technical details, so that you can focus on your message and the products and services that you offer.
Let us show you how easy it is to establish an Internet presence for your organization.
Call Page Crafters today at 781-837-4121.

Diagnosing Google Crawl Allowance Using Webmaster Tools & Excel

There's been some talk recently in the SEO industry about 'crawl allowance' - it's not a new concept but Matt Cutts recently talked about it openly with Eric Enge at StoneTemple (and you can see Rand's illustrated guide too). One big question however is how do you understand how Google is crawling your site? While there are a variety of different ways of measuring this (log files is one obvious solution) the process I'm outlining in this post can be done with no technical knowledge - all you need is:

If you want to go down the log-file route then these two posts from Ian Laurie on how to read log files & analysing log files for SEO might be useful. It's worth pointing out however that just because Googlebot crawled a page it doesn't necessarily mean that it was actually indexed. This might seem weird but if you've ever looked in log files you'll see that sometimes Googlebot will crawl an insane number of pages but it often takes more than one visit to actually take a copy of the page and store it in it's cache. That's why I think the below method is actually quite accurate, by using a combination of URLs receiving at least 1 visit from Google and pages with internal links as reported by webmaster central. Still, taking your log file data and adding it into the below process as a 3rd data set would make things better (more data = good!).
Anyway, enough theory, here's a non technical step by step process to help you understand which pages Google is crawling on your site and compare that to which pages are actually getting traffic.
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Determining Whether a Page/Site Passes Link Juice (and How Much)

We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in use and tend to be at the opposite end of the "low-hanging fruit" basket.
The first in the series touches on a common SEO problem - determing if a link has value and how much. This tactic isn't low effort, so it should only be employed when the link or link source is particularly critical.
Testing Whether a Page/Site Passes Link Juice (and How Much)
Scenario: You've found some potentially valuable, but possibly suspect link sources. These could include things like a seemingly high quality directory that requires payment or a site you're worried may have aroused Google's ire for one reason or another. The need for a credible answer applies anytime you're unsure whether a link is counting in Google's rankings and need to know.
Tactic: Find a page that's already in Google's index and a somewhat random combination of words/phrases from that page's title and body for which it ranks in position #3-10. For example, with the query - http://www.google.com/search?q=new+york+presentation+morning+entitled+link, my blog post from last week on Link Magnets ranks #3. The query itself is not particularly competitive and the pages outranking it don't have the exact text in the title or domain name (a critical part of the process).

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