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How to segment customers into 1% clubs to boost satisfaction
Customer segmentation is nothing new. Marketers have been doing it for years. But nowadays there is so much more data being captured, and making sense of it is the key to optimising performance.
You cant please all of the people all of the time, but you can delight a good proportion of them. You just need to find out what makes them tick.
To do this you can create a bunch of 1% clubs. Slice off the top one percent of customers in any given area (e.g. by value, or by engagement). Monitor
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Tags: Segment, Segment Customers
Sunday, October 24th, 2010 Business Consultant No Comments

Today, business is becoming popular and there are many people who love to be engaged on it. Well, aside from success that you can attain for business, you can find it great to have something to have during your free time. Business can be part time or full time, depending on how we want to handle it. If you are really a business minded and want to take business seriously, like being part of you, it is important to know and learn more about it. Aside from popular things to have around apart from business, many of us are looking forward to secure finances through insurance plans, particularly for life and health. Well, insurance for health is really that helpful and there are many companies who are providing us what we need.

Friday, October 22nd, 2010 Business Consultant No Comments

A Fool Proof Guide To Setting Up A Sale
Working in sales is one of the hardest jobs you can do. Although it doesnt require any formal qualifications you need to have the right attitude. In todays market place selling is more important than ever especially when anyone can buy anything they want online.
Any good business should be customer lead and sales driven. You

Thursday, October 21st, 2010 Small Business Advisor No Comments

Digg, Gap, and The Fad Syndrome
Everyone knows the classic business story of Coca-Cola and their decision to make New Coke. The company decided that their product could be improved, changed it, then responded to the public outcry and went back its Classic formula.
Modern Day New Coke
In the past month, several companies attempted to update their own products. What happened next is a great example of what is increasingly known as The Fad Syndrome.
Diggs New Design
First, the popular website Digg unveiled a new design. Their website was updated to reduce the influence so called Power Users had and to promote social network use.

Gap released a new logo, the word Gap with a small blue box on the upper right corner. The idea was to be more hip and capture the new spirit of consumers.

Twitter also changed its approach recently. It changed the layout of its site to include more content, increase user participation, and even adopt a Golden Mean circular structure.
What happened in each of these cases?
Diggs traffic dropped by more than 25%. Strong reaction by users forced the CEO to apologize and decide to reverse some of the changes.
Massive outcry forced Gap to change its decision and return to the old logo almost immediately after decision to change.
But Twitters changes were accepted with little reaction and have been veiled out to all of its hundreds of millions of users.
= Why was Twitter able to undergo a significant change while Digg and Gap were forced to reverse themselves, much like Coca-Cola?
The answer lies in the phenomena of The Fad Syndrome.
This syndrome is what happens when a company is tempted to follow a fad and in doing so abandons its core values.
= Successful companies form strong emotional bonds with their customers and users. When you use a product repeatedly, you attach emotions and ways of using it to it. Companies, however, dont always realize the value of this attachment.
= Its taken for granted and is not a growth area anymore. Sometimes they see a market trend and feel like

Sunday, October 17th, 2010 Small Business Advisor No Comments

Tags: Homes, Homes Real
Sunday, October 17th, 2010 Business Consultant No Comments

True Spirit of Holiday Season
Holiday season is fast approaching and I am sure that many of us are now planning on how or where to spend vacation. Many of us are fun of getting out of town or out of the country during long holiday vacation aside from staying at home. But of course, people who prefer to stay at home during holidays have their own plans and maybe surprises for their families or relatives. If you want to make your holiday vacation exciting and unforgettable than before, it is time for you to know about spending holiday with your loved ones and how about organizing activities together? Sending Photo Holiday Cards can make the season worth to remember as well.

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