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Digital signs are highly efficient advertising and brand awareness platforms. These electronic displays can be used to deliver important information about your business’ products and services as well as boost customer service experiences with the help of high quality graphics, multimedia presentations, and interactive programs. Digital signs have become so prominent over the last couple of years that experts project the industry to be worth at least $20 billion by the year 2020.
In this day and age of digital integration, fewer and fewer audiences and consumers are responding to print ads and traditional media channels like radio and television. With the cost of consumer retention and new client acquisition becoming more expensive and both processes, more complex and difficult, your business needs strategies that capture people’s need for interactivity. Instead of investing big money on campaigns that modern audiences will simply brush over, seriously consider the switch to digital platforms, which draw people’s attention and curiosity more effectively.
Nowadays, digital kiosks and signs are even more accessible to organizations, thanks to digital signage software programs like IntuiFace. This interactive digital platform is designed for easy and code-less creation of digital experiences. The same platform allows for efficient deployment, measurement, and management of all your organization’s digital applications and experiences, all while giving you total freedom to customize output. This means being able to use your very own data, layouts, and content without restriction, as the program offers support for a wide range of digital file formats. The best thing about IntuiFace is that it allows for no-code content creation and management, giving you the ability to create high-quality experiences without the rigorous learning curve or the cost of hiring an expert.
Digital signs are great additions to businesses, offering benefits like increased retention and recall among audiences as well as overall revenue boost. Digital displays are able to capture at least 400% more attention and views than static displays, all while providing higher recall rate than any other traditional media. This is mainly because people tend to value engagement and interactivity, making them able to remember experiences rather than the mere sight of a static ad. This translates to a great boost in revenue, thanks to immersive consumer experiences that enhance opportunities for cross and up sells, as well as impulse purchases. Data analytics, as offered by IntuiFace also helps your business keep an eye on market trends as well as your consumers’ spending patterns and your sales performance, hence enabling you to create better targeted experiences for the consumers.
About the Author:
This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specializes in finding practical touch screen software solutions.