Get Connected and Expressive Digital Signage in Your Retail Stores Through IntuiLab

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Retail establishments are becoming more tech savvy, utilizing new technology to meet the increasing demands for consumer and in-store interaction. Customer engagement is a huge deal in today’s business environment. In fact, it is one of the biggest driving forces for sales and profit. With modern consumers craving interaction, in-store experiences play a critical role in a retail establishment’s profitability and its ability to attract repeat business. 

The increasing demand for digital signage technology, along with the dipping cost of digital screens and availability of software technology such as IntuiLab’s interactive digital multi-touch interface platform, brick and mortar to digital integration is more possible. Digital signs are an ever more popular option for retail stores and similar business environments, thanks to the wider availability of empowering technology. IntuiLab is one of the largest enablers for the use of interactive digital screens and signage in businesses, offering an easy-to-use, no-code platform for creating digital experiences that attract and engage customers. If you are still on the fence about in-store digital signage, here are more reasons why you should consider digital signage in retail environments: 

• They help minimize perceived in-store wait time by keeping consumers entertained and occupied. Digital screens give your visitors and patrons something to do while waiting in line or for their turn to be served, making their wait time more productive and less annoying.

• Digital signs are perfect tools for running time-sensitive advertisements, targeted at your in-store visitors and consumers. Print ad lead time is around 6 weeks at a minimum, even longer when you own a franchise or a chain of businesses. Digital signs offer connectedness, taking advantage of the internet so that fresh ads and promotions can easily and instantly be rolled out as you would in an online post. This also means being able to run feeds like you would on your website or social networks as well as extremely relevant local ads, so you don’t always have to rely on national branding for collaterals.

• It is a lot less expensive to run digital screens compared to running conventional print ads. In the past, businesses were apprehensive about the cost of acquisition and development for digital signage systems. Today however, dropping hardware costs and the availability of less complex digital platforms make these technologies more accessible. Development of digital interactive content is cheaper, and deployment is easier.

• Finally, modern digital signs can be designed for interactivity, giving you greater bang for your back when it comes to increasing engagement and encouraging people to linger and spend more in your business.

About the Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specializes in finding practical touch screen software solutions.