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Interactive digital signs are moving from being flashy marketing tools to savvy customer engagement magnets inside retail stores. Nowadays, mobile devices are increasingly becoming the main source of information for consumers. As such, people expect the same instantaneous access to data wherever they go. Modern consumers are not only digitally savvy, they are, more than anything, digitally bias, and thus are more responsive to communication and information that are displayed and presented to them digitally. As a retail business owner, taking these facts into account is critical when updating your in-store digital solutions. An interactive digital signage is a powerful tool for creating customer engagement and encouraging more meaningful interactions between your business and your loyal patrons and even first-time visitors to your establishment. Interactive displays are excellent tools for marketing, customer engagement, as well as for sales and conversion.
Digital signage technologies are becoming more advanced than ever. With more affordable hardware that can display content in all kinds of digital formats like videos, photos, audio, text, etc., businesses have endless options when it comes to increasing in-store activity and interaction with customers. Digital kiosks are being widely used in retail stores as engagement tools, as people are presented with something more dynamic than scrolling images and messages that are all too easy to tune out. With interactive digital displays, people get to engage and interact with what’s on-screen by clicking on things and exploring deeper into your offers, instead of merely watching ads on loop, which can be great for recall, but not so much for building consumer loyalty. Consumer loyalty can best be earned by providing your patrons meaningful and memorable experiences.
Good content is critical to the success of your in-store digital display solutions. However, good content presented in a creative and dynamic manner is a surefire way to capture people’s attention and keep them interested. Finding the right software program and platform to bring your interactive signage ideas together is also crucial to the success of your interactive digital display strategy. Fortunately, IntuiLab offers a no-code interactive digital content authoring platform that offers an entire suite of tools and features to help even the most novice users create impressive and professional-looking displays and interactive experiences for all kinds of retail settings. IntuiLab’s Intuiface interactive digital signage software is designed to help users design, create, deploy, manage, and measure interactive digital experiences and applications for digital kiosks, mobile devices, and other types of multi-touch displays, perfect for in-store interactions with customers.
About the Author:
This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specializes in finding practical touch screen software solutions.