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Direct mail works best when it’s targeted to the right audience. Lead generation tools allow you to track potential home sellers based on behavior and not just on location. This feature increases the likelihood that the person you’re sending the mail to will be more motivated to sell, and therefore more interested in your offer.
When trying to appeal to landlords and homeowners for your real estate investment business, direct mail is still one of the most effective and cost-efficient methods of advertising available. Even with social media, websites, and online advertising, direct mail still is proven to have a high return-on-investment.
For example, you may find potential sellers have requested information about selling their home. Your list will be compiled with the names of people who want to sell, which gives you an advantage in your direct mail campaign since you’ll be offering something they are already interested in. Other useful list types include absentee owners, high equity, pre-foreclosure, probate, and more. With direct to seller marketing, you can cut out the middleman and speak directly to the motivated sellers that are more likely to do business with you.
One of the reasons direct mail continues to be successful for real estate investors is because you can personalize the content. You can quickly merge the person’s name, but that is just one option. Include the actual physical address and other details about the area to make the reader feel that you truly understand where they live. You can cite statistics about the neighborhood, such as new construction or rising market values.
Statistics show that people feel direct mail is more personal than other forms of marketing, including email. People get inundated by email and often hit DELETE without ever opening the message. Add a really bright eye-catching envelope into the mix, and you are bound to get calls back from your direct mail material.
To read more reasons why head over to the original blog post from Open Letter Marketing: